Prius Challenge

Sonoma Raceway 

March 3, 2017

8:00 am - 6:00 pm

29355 Arnold Dr., Sonoma, CA, 95476

Toyota Research Institute (TRI) is bringing the Prius Challenge to Sonoma Raceway! The event is the third iteration of the company’s Onramp series, which is designed to bring together the most innovative minds in Silicon Valley.

The Prius Challenge is unlike any auto race you’ve ever been to. The goal is efficiency, not speed. Participants will have the opportunity to use machine learning and sophisticated data analysis tools to test out their theories on one of the most notable racetracks in the country.

For more information, including details on how to request an invitation or apply to participate in the Prius Challenge, please visit:

For updated information on Toyota Onramp, please follow @ToyotaResearch on Twitter.


  • Sports