Visit Santa Rosa Introduces a Fresh New Website and Relaunches Tourism Brand 

Amanda Moreland 

June 2

The Urban Heart of Sonoma Wine Country is the Happening Hub for All There Is to See, Do, Eat, Drink, Hike, Bike and Explore in Sonoma County

SANTA ROSA, Calif. (June 2, 2016) – Visit Santa Rosa launched a new website and a new logo this week in a fresh update to the tourism brand’s identity. The new brand celebrates Santa Rosa as a happening central hub for exploration of Sonoma County’s bounty, focusing on craft beer, wine and spirits; local culinary delights; outdoor recreation; family fun; and arts and entertainment. The new website is a resource to attract visitors to Santa Rosa.

"Our new look is contemporary, hip, and downtoearth, which perfectly captures Santa Rosa’s essence,” said Visit Santa Rosa’s Executive Director Brad Calkins. “We relish every chance to help travelers locavores to nature fanatics to the ultimate beer lovers and more," said Calkins.

The brand relaunch is timed to coincide with this year’s introduction of three new destinations offering direct daily flights to Santa Rosa’s Charles M. Schultz Airport , from Orange County, Calif.; Phoenix, AZ; and Las Vegas, NV.

“We are excited about the launch of our new brand and website. It is allowing us to bring the authentic experience of all that Santa Rosa has to offer directly to our visitors,” said Sally Shaffer, General Manager of the Hilton Sonoma Wine Country.

Visit Santa Rosa’s new website promotes local businesses through direct spotlights and by encouraging travel to the area. Tourism is one of Sonoma County’s most vital industries, accounting for 19,350 industry jobs in 2014, according to the region’s 2015 Annual Tourism Report. “Sonoma County’s tourism industry is maintaining a strong expansion. This marks the continuation of four years of growth in which tourism has outpaced the rest of the economy,” writes Ben Stone, executive director of the Sonoma County Economic Development Board.

Foregrounded on the new site is photography of the region, enticing visitors instantly with vibrant colors and a relaxed, earthy feel. Upcoming events are spotlighted on the main page. As guests to the site dig deeper, they’ll find a seasonallyupdated list of “30 Things to Do in and around Santa Rosa.”

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About Visit Santa Rosa

Located 55 miles north of San Francisco, Santa Rosa, California is the happening hub for all there is to see, do, eat, drink, hike, bike and explore in Sonoma County. Santa Rosa is the biggest city in Sonoma Wine Country, but the vibe is as welcoming as a small town. Central to Sonoma County’s 400+ wineries, Santa Rosa is also just 30 minutes from the stunning coast and even closer to California’s majestic redwood trees. Home to an impressive array of worldclass restaurants and breweries, some of the best bicycling routes in the U.S., the Charles M. Schulz Museum, Luther Burbank Center for the Arts – and so much more – Santa Rosa has a little something for everyone. “Visit Santa Rosa” is the tourism brand administered by the Santa Rosa Convention & Visitors Bureau, a division of the Santa Rosa Chamber of Commerce. The bureau provides assistance to visitors and groups seeking information about lodging, dining and entertainment opportunities in Santa Rosa. It also operates an Official State of California Welcome Center and helps to bring major events to Santa Rosa, such as the Amgen Tour of California. For more information, call (800) 4047673 or (707) 5778674 or see www.VisitSantaRosa.com.